May 3, 2025 ⦿ Atlanta, GA

Build a real brand.
In real time.

Build a real brand.
In real time.

Learn it. Do it. Build it. All in one day.

May 3, 2025 ⦿ Atlanta, GA

The one thing that separates dreamers from doers is execution. Dreamers create ideas. Doers create impact.

Lateral isn’t just another empowerment event—it’s where creatives and entrepreneurs come when they’re done talking and ready to take action.

During this immersive experience, you’ll transform your brand with strategies that help you stand out, and an action plan to trade excuses for execution.

Grab a seat and join Malachi—a creative strategist, thinker, and communicator of 14+ years—to build a real brand with real impact.

Built for Doers

Lateral is for creatives and entrepreneurs who are serious about movement, not just motivation. That means you:

  • Are ready to make a shift, whether you’re starting out or scaling up.

  • Have the receipts. You have proven expertise, even if your business hasn’t taken off yet.

  • Are tired of collecting information. You’re ready to turn those ideas into action.

  • Are willing to invest—not just money, but focus and commitment.

  • Want clarity and movement. We’re building good vibes and value.

What to Expect

Agenda

Part 1:
Mindset

After connecting with fellow entrepreneurs over a delicious brunch, we’ll kick off with a therapist-led workshop focused on mental clarity and confidence. Together, we’ll unpack fear, perfectionism, idea overwhelm, and the excuses that limit your impact.

This session sets the tone for the rest of the day, helping shift your mind from “what if” to “what next,” so you can move forward with intention.

Part 2:
Mastery

This three-part session helps you say the right things, attract the right people, and sell the right offer.

Magnetic Messaging
Master disruptive, empathetic storytelling that showcases your value and moves your audience to act.

Power Positioning
Establish your authority, shape how your brand is perceived, and attract the right people you actually want to work with.

Offer Alignment
Identify gaps and opportunities in your services, restructure your offer to align with your goals, and position it for maximum value.

Part 3:
Momentum Studio

Inside the Momentum Studio, you’ll build your brand in real time. Using your Lateral workbook, you’ll align your messaging and services with your ideal audience before you walk out the door.

For added clarity, we’ll tackle challenges and solutions as a group, and each attendee will get a rapid-fire, 1-on-1 coaching session with Malachi.

Leave With More Than Notes

This ain’t just inspiration—it’s strategy, connection, and execution in one powerful day.

  • A delicious brunch experience to get you right for the day
  • Fresh mindset and renewed clarity from a licensed therapist
  • Clear, compelling brand messaging that actually sells
  • An irresistible offer and services aligned with your audience
  • A personalized action plan to make some big moves
  • A community of driven creatives and entrepreneurs
  • Your Lateral workbook, filled with insights and ready-to-use strategy
  • Real-time feedback and 1-on-1 coaching with Malachi

Tickets

Power Player

$349 /person

For entrepreneurs who play to win the long game.

  • Brunch + snacks to fuel your day
  • Full access to all sessions (Mindset, Mastery, Momentum Studio)
  • Therapist-led workshop on mental clarity + confidence
  • Lateral workbook for strategy + implementation
  • Rapid 1-on-1 coaching session with Malachi
  • Private 30-minute strategy call with Malachi (within 2 weeks post-event)
  • Custom roadmap with actionable next steps sent after your session

Solo Rider

$199 /person

For the focused entrepreneur pulling up solo and ready for action.

  • Brunch + snacks to fuel your day
  • Full access to all sessions (Mindset, Mastery, Momentum Studio)
  • Therapist-led workshop on mental clarity + confidence

  • Lateral workbook for strategy + implementation

  • Rapid 1-on-1 coaching session with Malachi

Twin Flame

$169 /person

For you and a +1 so you can build together.

  • Bring a friend and you both save! (Sold as a pair)

  • Brunch + snacks to fuel your day
  • Full access to all sessions (Mindset, Mastery, Momentum Studio)
  • Therapist-led workshop on mental clarity + confidence

  • Lateral workbook for strategy + implementation

  • Rapid 1-on-1 coaching session with Malachi

Emmy

Artist

Jada

Therapist

Spencer

Producer

Other Things to Know

Fly but comfortable. Wear something that makes you feel confident and shows your personality.

Yes—brunch will be served at the venue, and we’ll have snacks on deck. We’ll wrap up just before dinner time, so you won’t leave starving.

A pen and your laptop if you want to really get in your bag. You’ll be working, not just watching.

Yes, as long as you have proven expertise and you’re committed to doing the work.

It’s an intimate, high-touch experience—around 20 people.

Lateral is built for creatives and entrepreneurs who want to build a brand with intention. If you’ve got a skill, a service, or a vision that you’re ready to execute, you’re good.

We’ll be in Buckhead, Atlanta, GA. The exact venue and arrival details will be shared after you register.

Meet

Meet Malachi

Malachi

Creative thinker. Brand builder.

I’m Malachi, a brand strategist, designer, and communicator helping clients own their voice, command attention, and attract the right opportunities.

For 14 years, I’ve worked across creative and corporate spaces—partnering with entertainment brands, government agencies, nonprofits, and entrepreneurs to build trust, communicate value, and stand out where it matters.

I created Lateral to help you do the same but in a short time period. Lateral connects you with real people and real solutions to position your brand for dream opportunities.