Build a real brand.
In real time.
Build a real brand.
In real time.
A hands-on experience for creatives and entrepreneurs ready to elevate their business in one day.
May 3, 2025 ⦿ Atlanta, GA
The one thing that separates dreamers from doers is execution. Dreamers create ideas. Doers create impact.
Lateral isn’t just another empowerment event—it’s where creatives and entrepreneurs come when they’re done talking and ready to take action.
During this immersive experience, you’ll transform your brand with strategies to know exactly what to say, what to sell, and who you’re selling to.
Grab a seat and join Malachi—a respected brand strategist and creative consultant of 14+ years—to build a real brand with real impact.
The one thing that separates dreamers from doers is execution. Dreamers create ideas. Doers create impact.
Lateral isn’t just another empowerment event—it’s where creatives and entrepreneurs come when they’re done talking and ready to take action.
During this immersive experience, you’ll transform your brand with strategies to know exactly what to say, what to sell, and who you’re selling to.
Grab a seat and join Malachi—a respected brand strategist and creative consultant of 14+ years—to build a real brand with real impact.
Leave With More Than Notes
This ain’t just inspiration—it’s strategy, connection, and execution in one powerful day. Here’s what you’re getting:
Built for Doers
Lateral is for creatives and entrepreneurs who don’t just want motivation but movement. That means you:
What to Expect
Agenda
Part 1:
Mindset
Shift your mindset during an interactive workshop with therapist Mark Nelson.
After connecting with fellow entrepreneurs over a delicious brunch, we’ll kick off with a therapist-led workshop focused on mental clarity and confidence. Together, we’ll unpack fear, perfectionism, idea overwhelm, and the excuses that limit your impact.
This session sets the tone for the rest of the day, helping shift your mind from “what if” to “what next,” so you can move forward with intention.
Part 2:
Mastery
Elevate your brand using Malachi’s proven framework to position and package your skills correctly.
This three-part session helps you say the right things, attract the right people, and sell the right offer.
Magnetic Messaging
Master disruptive, empathetic storytelling that showcases your value and moves your audience to act.
Power Positioning
Establish your authority, shape how your brand is perceived, and attract the right people you actually want to work with.
Offer Alignment
Identify gaps and opportunities in your services, restructure your offer to align with your goals, and position it for maximum value.
Part 3:
Momentum Studio
Get live support and personalized coaching during a group working session.
Inside the Momentum Studio, you’ll build your brand in real time. Using your Lateral workbook, you’ll align your messaging and services with your ideal audience before you walk out the door.
For added clarity, we’ll tackle challenges and solutions as a group, and each attendee will get a rapid-fire, 1-on-1 coaching session with Malachi.
What Attendees Say
Emmy
Artist
Jada
Therapist
Spencer
Producer
Meet
Meet Malachi
Malachi
Creative catalyst. Brand builder.
I’m Malachi, a brand strategist, designer, and communicator helping clients own their voice, command attention, and attract the right opportunities.
For 14 years, I’ve worked across creative and corporate spaces—partnering with entertainment brands, government agencies, nonprofits, and entrepreneurs to build trust, communicate value, and stand out where it matters.
I created Lateral to help you do the same but in a short time period. Lateral connects you with real people and real solutions to position your brand for dream opportunities.
